Scrappy. Smart. Shipped.

I’m a creative strategist who likes being close to the work.

My work shapes how brands show up across content, social, influencer, and experiential marketing, whether inside big organizations or alongside scrappy teams where momentum matters more than perfection. I’ve led national campaigns, built creator programs, produced award-level work, and helped brands earn relevance in moments that matter.

Strategy is my foundation, but I don’t believe it ends in a deck. I care about how ideas survive contact with reality. How they get made. How they move through teams, creators, platforms, and culture. If it can’t ship, evolve, or be remixed, it’s not finished.

How I work

I sit comfortably between creative and performance. That balance is where the work gets interesting for me, especially in digital, where you get near-instant feedback on what’s working and what isn’t. Content and platforms don’t make you wait months for validation. They reward curiosity in real time. When intuition and instinct collide, I’m comfortable letting data and AI be the tiebreaker. Used well, it strengthens decision-making, surfaces patterns faster, and keeps the work moving instead of stalled.

From there, I build persona frameworks, test messaging, and use data, from GA4 and SEO to audience insights, AI-assisted analysis, conversion signals, and KPIs, to optimize content, performance, and eCommerce outcomes.

I’ve always worked across both sides of my brain, the creative side that shapes the story and the analytical side that strengthens how it performs. That mix is what pulled me deeper into digital strategy, and it continues to shape how I approach everything from brand positioning to execution in market.

I don’t just help teams decide what to do. I help them figure out how to do it, and then I stay involved long enough to make sure it actually happens.

A note on curiosity and momentum

At some point, I realized the thing that makes me restless is also the thing that makes me effective.

My curiosity rarely shuts off. I connect dots quickly and get energy from building things instead of just talking about them. That curiosity fuels my approach to modern digital marketing through test and learn cycles and continuous optimization. It’s why I’m comfortable moving between strategy and execution. It’s why I like fast starts, rough drafts, and figuring things out in motion. And it’s why I’m often the person helping teams find momentum when things feel stuck.

I don’t see restlessness as a flaw. I see it as a feature.

Where I’ve been

I’ve worked across in-house teams, agencies, and consulting roles, working with brands like Wendy’s, Scotts Miracle-Gro, Abbott, and others. I’ve helped launch campaigns, build influencer ecosystems, and connect storytelling to digital and eCommerce experiences that drive real consumer behavior.

I’ve produced big work, but I care less about awards than I do about traction. The goal has always been the same: make work that earns attention, fits logically into people’s lives, and leaves teams better than I found them.

What I’m interested in now

I’m most excited by teams that want to move faster, think clearer, and do more with less. Places where strategy and creativity are practical and useful.

I help ideas survive contact with reality and build momentum alongside the teams bringing them to life.