Found me on Indeed?
Strategy. Execution. Real Work.
I help teams turn strategy into work that actually gets built, tested, and refined in the real world.
My background spans agency, brand, and internal studio roles, with experience across content strategy, creative development, production, social, influencer programs, CRM, and performance.
Where I Fit
Director-level strategy, content, and creative leadership.
I’m strongest in the messy middle between strategy and execution, where ideas need to become clear, useful, creative, and operationally possible.
I don’t hand ideas off and disappear. I stay close enough to help the work get built, tested, launched, and improved.
Start Here
Three useful places to begin.
Wendy’s Production
50+ national campaigns a year across general and Hispanic markets, with creative ambition held together by production discipline.
View case study →
Wendy’s X Games
Former pros and past medalists shaped the work end to end, proving credibility beats interruption when a brand shows up in culture.
View case study →
Glucerna
A test-and-learn content framework helped shift social from polished product messaging toward more useful, human, and performance-aware content.
View case study →Next Step