Found me on LinkedIn?
Agency. Brand. Studio.
I connect them. Then I make them work.
I help teams turn complex ideas into clear strategies, stories, and systems that deliver measurable impact.
My background spans agency, brand, and internal studio roles, with experience across content strategy, creative development, production, social, influencer programs, CRM, and performance.
Where I Fit
Director-level strategy, content, and creative leadership.
I sit in the messy middle between strategy and execution, where ideas need to become clear, useful, creative, and operationally possible.
I don’t hand ideas off and disappear. I stay close enough to help the work get built, tested, launched, and improved.
Featured Work
Real work. Real results.
Glucerna
A test-and-learn content framework helped shift social from polished product messaging toward more useful, human, and performance-aware content.
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Wendy’s X Games
Former pros and past medalists shaped the work end to end, proving credibility beats interruption when a brand shows up in culture.
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Wendy’s Production
50+ national campaigns a year across general and Hispanic markets, with creative ambition held together by production discipline.
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